- The responsible overseeing and protection of something considered worth caring for and preserving.
- Civic engagement means working to make a difference in the civic life of our communities and developing the combination of knowledge, skills, values and motivation to make that difference. It means promoting the quality of life in a community, through both political and non-political processes.
- The idea that companies should embrace its social responsibilities and not be solely focused on maximizing profits. Social responsibility entails developing businesses with a positive relationship to the society which they operate in.
Our mini-campaign, as I previously talked about in my first blog, has finally begun. So far, Bengal Communications has communicated directly with Julie Laperouse to learn about what she wants us to accomplish during the semester. Our goal is to promote the wonderful assets Baton Rouge Area Chamber has to offer, and make Baton Rouge a more appealing city to live in.
With the help of BRAC, we have made great strides towards endorsing stewardship in the Baton Rouge area through our journey of promoting growth and expansion in “Louisiana’s new economic engine.” It’s important that we, Bengal Communications, fulfill the Get Out of Town trek goals. We want to preserve the importance of surrounding cities and attractions outside of Baton Rouge, and get people aware of these special places.
For the past three years, Baton Rouge Area Chamber has exemplified the true meaning of civic engagement especially through their efforts at achieving their main goal in making the Baton Rouge Area one of the leading growth economies in the South Eastern region of the United States.
Civic engagement helps public relations professionals create long lasting relationships and promote a quality of life throughout their specific community or city. Bengal communications wants to express civic engagement throughout their campaign by highlighting the knowledge, skills, and values of the neighboring cities and communities of Baton Rouge. We want to make an impact on these towns by brining in people to help boost their economy, but also build strong relationships along the way.
BRAC could not be a better example of a company that promotes social responsibility. Along with being a nonprofit corporation, the companies entire list of goals, initiatives and achievements pertain towards the betterment of the State’s capital area. Examples: job creation, international development, target industries and small business improvements.
Most people know that public relations is based around the relationships you make, which is why social responsibility plays a large part in the industry. Public relations digs deeper than just the company’s profit, the department ensures that information is passed from the organization to the public.
Follow my public relations journey on Twitter and Facebook. I’m here to answer any and all questions. If you would like to learn more about BRAC please visit their website, Twitter and Facebook.
Until next time.
A PR Journey 